I’m not having a moan, really it just sounds like it, it’s my job I promise.
Plus I have been sick for two weeks as you can tell by the tone of this post.
Geraldton is a delightful small place, retail is also doing it tough here, and you need a point of difference to survive. How can you do that, well fantastic customer service, goes a long way don’t you think.
How is your community going to find you? Word of mouth right, this is your most valuable FREE tool. I found a place that has a point of difference; I just don’t know that they value their point of difference. Heard the saying too big for your boots?
Let me see now, if you were a new business offering something that no body else in Geraldton had you’d be rich right? (Geraldton is 450 km north of Perth Western Australia) How about a store that sold gourmet products, fresh healthy food to eat in or take out, meals that you can collect on the way home to be heated up at home, fresh, nutritious, yum. Sweets also to die for, and the best macaroons I have tasted. I can still taste the Macaroons.
Yes indeedy, very rich providing you go about it in the right manner.
So here’s what I wouldn’t do!
- Walk through the store with my nose up in the air
- Barking orders to my staff behind me (Pratt)
- The staff that by the way appear to be a little bit intimidated
- You can always tell the attitude of the manager by the look on the faces of the staff.
- It can be tough to smile when you are unhappy.
This is what I would do!
- I would walk into my store and greet those that have taken the time to sit and try my fabulous food for which I may or not be famous for
- I would make small talk and check everyone was okay
- Was there anything further I could help them with?
- Welcome to OUR store, nice to see you
- To my regulars, ‘Hi how are you doing today’?
Now something else I would do is have clear signage so those that are from out of town or first time visitors wouldn’t be standing there with a confused look on their faces, wondering what the heck they were supposed to do.
I could see fabulous shelves heaving with gourmet goodies, so much to choose from, I could see, glass fronted fridges with meals in clear plastic containers.
|Couldn’t resist a purchase or two.|
- Do I sit and get table service?
- Do I order at the counter?
- Where are the prices?
- What can I have?
I can see a counter with yummy sweets inside, and I can see a coffee machine
So I approached the quiet, sad lone young lady and said ‘what gives”
Ha! Got a smile, she showed me an A4 typed up sheet of paper stuck on a wall showing prices and what could be ordered. The selection changes fortnightly.
You take your selection from the fridge and they will then heat and plate up and serve it to your table. This is the first time I have seen this type of operation, now a friend tells me she to came across this style of service, guess it’s coming your way soon. So beware, and be savvy, don’t look silly like me.
Bonus, the food was fresh, healthy and beautifully prepared.
For breakfast I had a coffee and the freshest Ham and Cheese Croissant, you know the type of ham, not the wafer thin ham but Christmas thick sliced ham.
While waiting I read a cooking magazine, getting hungrier by the second, a nice man came over with my order, very yummy. (The food not the chef)
I was about to leave on my 5 hour journey home and I spotted the macaroons, well I thought, I could have two, lets see if I can pace my self, one in an hour and the other one two hours after that, that will fill in three hours and then two to go with NOTHING. (Like a challenge I do)
The Macaroons sat on the seat beside me, in a plastic container, a container like you buy fresh strawberries in. I held out for an hour, flipped open the container and took a bite of the first one (Pistachio), Oh my, it just melted in my mouth, I turned my mouth side to side making sure I got every last drop in my mouth and wasted none, yes I know stupidly driving one handed and at a fair speed.
No Photo, all gone xxxxxx
Then the other baited me for 200 or so kilometers. I lasted one and a half hours and repeated the same, this one was a Salted Caramel, I was reminding myself I must look like one of those clowns that you drop ping pong balls into it’s mouth, at the show chin up turning my head side to side so I didn’t waste a drop. DAMN SHOULD HAVE GOT ANOTHER ONE.
Never mind, good stuff comes in small packages doesn’t it? I also figure its more of a treat and more of a memory if you limit yourself isn’t it?
Geraldton definitely has soul.